The Starting Plan for Profit and Loss

Chapter 20: Planning for Implementation - Page 20.6

The Starting Plan for Profit and Loss

Following the sales example in this chapter, the Planned Profit and Loss illustration, at right, shows a portion of the profit and loss for the sample company, as it stood in the original plan.

Planned Profit and Loss

This table shows the gross margin and sales and marketing expense area of the original plan. This is a portion of the full table.

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