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Why Hurdle?

This book focuses on developing the business plan that stands, like a hurdle, between you and your business goals. I assume you need to produce a plan because of a business plan event:

  • You want to start a business and you're smart enough and well-informed enough to realize that building a plan is a vital part of starting a business.
  • You need business financing, and you know that the potential investors, bank loan managers, and other gatekeepers expect you to have a business plan that covers all the main points.
  • You need a plan for a project, boss, or organization and you want a complete plan that stands up to scrutiny.
  • You need a plan for a class. Many business schools at colleges and universities, SCORE counselors, and Small Business Development Centers use developing a business plan as the best way to teach entrepreneurship and business planning.

Important note: These are all business plan events.

These are not instances of planning as a process; these are events that require a classic business plan document.

For the Record: The process means more than the plan.

The best reason for business planning is because you want to manage your business with more strategy, focus, prioritization, and effectiveness. You want to plan to control your business destiny. In this case the business planning process is more important than the plan itself.



Copyright © Timothy J. Berry, 2006. All rights reserved.