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Introduction - Page I.3

About the Author

Tim Berry has been a business planner for more than 30 years. He is the author of books on business planning published by McGraw-Hill, Dow Jones-Irwin, Harcourt Brace, and Palo Alto Software.

  • He developed the original business plan for Borland International, which went from founding to publicly traded company in less than four years.
  • As a consultant to Apple Computer he developed business plans for Apple's Latin American, Apple Pacific, and Apple Japan groups for 12 straight years.
  • As president and founder of Palo Alto Software he has led that company from business plan consulting to software market leadership without outside investment.
  • He has a Stanford University MBA degree, an MA with honors from the University of Oregon, and a BA magna cum laude from the University of Notre Dame.

For additional information, there is a more detailed biography at


I want to thank Paul Berry for pushing this book to completion with such determination that he built the initial Web treatment and designed the graphics for the first cover (Hurdle's now in its sixth edition, and the cover has changed). Paul spent almost three years with Palo Alto Software, during which time sales doubled, as he took us onto the Internet for the first time.

Teri Epperly and Steve Lange have done a wonderful job with this book, designing the layout, managing the graphics, and patiently waiting on me through the ups and downs of my developing software, writing this and two other books, and managing a company at the same time.

Noah Parsons has taken our website network from its entrepreneurial first explosion to its present organized and developed state, and has steadily enhanced it for greater usability and effectiveness.



Copyright © Timothy J. Berry, 2006. All rights reserved.