Market Research on the Web

Chapter 10: Know Your Market - Page 10.6

Market Research on the Web

And of course for market research, as with business industry research in the previous chapter, you go very quickly back to the Web. Here, too, it's impossible to keep up, but we can give you some starting points:

www.marketresearch.com -- MarketResearch.com is a commercial site aggregating published market research.

www.jjhill.org/ -- Hill Research Library, an excellent nonprofit library resource, offers market research at accessible rates.

www.business.gov -- This is the U.S. government hub site for market research.

www.clickz.com/stats/ -- ClickZ Network offers up-to-date statistics on Web usage.

www.census.gov -- The U.S. government statistical site.

www.knowthis.com -- KnowThis.com is a marketing information site.

www.marketingpower.com -- American Marketing Association (AMA) main market information site.

www.hoovers.com -- Hoovers is a database of American companies.

www.ceoexpress.com -- Offers a wealth of additional links for additional information sites.

www.bea.gov -- The Bureau of Economic Analysis is part of the U.S. Department of Commerce, offering business statistics.

Summary

Projecting market growth is particularly important when your plan is related to finding investors or supporting a loan application, because market growth enhances the implied value of your business.

Cite growth rates in terms that fit the available information, whether growth in the number of potential customers, projected dollar sales, meals served, website projects, tax reporting hours, yards to landscape, or whatever you have.

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