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| Chapter 4: Starting a Business - Page 4.10 |
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A Simpler Plan - 3
Even at the early start-up stage your business plan is very important. The outline below illustrates the contents of a simpler business plan. For many smaller and start-up businesses, this plan outline can cover all the bases.
| Outline |
Topic |
Table |
Chart |
| 1.0 |
Executive Summary |
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Highlights |
| 1.1 |
Objectives |
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| 1.2 |
Mission |
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| 1.3 |
Keys to Success |
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| 2.0 |
Company Summary |
Start-up |
Start-up |
| 3.0 |
Product Description |
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| 4.0 |
Market Analysis Summary |
Market Analysis |
Market Forecast |
| 4.1 |
Market Segmentation |
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| 4.2 |
Target Market Segment Strategy |
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| 4.3 |
Market Needs |
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| 4.4 |
Competition and Buying Patterns |
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| 5.0 |
Strategy and Implementation Summary |
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Annual Sales |
| 5.1 |
Competitive Edge |
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| 5.2 |
Sales Strategy |
Sales Forecast |
Monthly Sales |
| 6.0 |
Management Summary |
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| 7.0 |
Financial Plan |
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| 7.1 |
Break-even Analysis |
Break-even |
Break-even |
| 7.2 |
Projected Profit and Loss |
Profit and Loss |
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| 7.3 |
Projected Cash Flow |
Cash Flow |
Cash Flow |
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Copyright © Timothy J. Berry, 2006. All rights reserved.
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