4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Needs

4.2.2 Market Trends

4.2.3 Market Growth

4.3 Industry Analysis

4.3.1 Industry Participants

4.3.2 Distribution Patterns

4.3.3 Factors of Competition

4.3.4 Main Competitors

This is covered in Gathering Information: Know Your Market. Forecasting: Your Target Market, also includes the market analysis table and chart.

This is all in Gathering Information: The Business You're In.

5.0 Strategy and Implementation Summary

5.1 Strategy Pyramids

5.2 Value Proposition

5.3 Competitive Edge

5.4 Marketing Strategy

5.4.1 Positioning Statement

5.4.2 Pricing Strategy

5.4.3 Promotion Strategy

5.4.4 Marketing Programs

5.5 Sales Strategy

5.5.1 Sales Forecast

5.5.2 Sales Programs

5.6 Strategic Alliances

5.7 Milestones

Much of this is covered in Strategy and Tactics: Strategy is Focus.

Strategy and Tactics: Make it Real, also covers the recommended Milestones table.

Implementation and plan vs. actual analysis comes up again in Strategy and Tactics: Plan for Implementation.

The sales forecast topics and the forecast itself are discussed in Forecasting: Forecast Your Sales.

6.0 Management Summary

6.1 Organizational Structure

6.2 Management Team

6.3 Management Team Gaps

6.4 Personnel Plan