Summary

Chapter 12: Your Target Market Forecast - Page 12.5

Section Overview

Your target market section should begin with an overview describing the different groups of target customers in your market analysis and why you are selecting these as targets. You may also want to summarize market growth, citing highlights of some growth projections.

This paragraph might be included in a loan application or summary memo, so you need it to highlight the rest of the section. Select information as though you had only one brief topic to include about your market. Write the highlights into this topic after you have finished the rest of the section.

Summary

Projecting market growth is particularly important when your plan is related to finding investors or supporting a loan application, because market growth enhances the implied value of your business.

Cite growth rates in terms that fit the available information, whether growth in the number of potential customers, projected dollar sales, meals served, website projects, tax reporting hours, yards to landscape, or whatever you have.

Whenever you can, relate the growth rates cited in expert forecasts to the growth in potential customers that you included in the market analysis table.

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