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Sample Business Plans

The Palo Alto Software mission statement says "We help people succeed in business." To support entrepreneurs and business people we have created the Intranet's premier business resource website, Bplans.com. Visit Bplans.com to take advantage of this wealth of business planning information and resources and additional free sample business plans.

Use of Sample Plans 

Sample plans are useful as examples, but of course you can do a business plan without an exact match. After all -- and you know this already -- no sample plan will ever really match your own business. Even if it is the same type of business, it would have to have the same scale, same lines of sales, same strategy, same history, same market, and same management team. That just doesn't happen, and furthermore, it shouldn't happen; it wouldn't be good for any real business situation. The process of developing a plan is far more valuable than just having some pre-written plan you can use instead.  

The printed Hurdle book includes two sample plans. Both were originally published as part of Business Plan Pro®, business-planning software, published by Palo Alto Software, Inc.

  • Acme Consulting is a plan for a consulting company that was accepted for financing by a major venture capital firm, although it was never actually formed.
  • AMT Computers is a retail computer store that is actually a composite of several computer reseller businesses the author consulted with during the early 1990s.

These sample business plans have been made available to readers of Hurdle: The Book on Business Planning, and users of Business Plan Pro®, business-planning software published by Palo Alto Software, Inc. Names, locations, and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and protect proprietary information.

You are welcome to use these plans as starting points to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy these plans as they exist here.

Requests for reprints, academic use, and other dissemination of these sample plans should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our website: www.paloalto.com or call: 1-800-229-7526.

Copyright © 1995-2007 Palo Alto Software, Inc. All rights reserved.

Copyright © Timothy J. Berry, 2006. All rights reserved.