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Illustration List

Click on the chapter names below to see a list of images. Click on the illustration name to jump to that page.

Fundamentals

Ch 1: It's About Results

• Planning is a Process -- page 1.2

Ch 2: Pick Your Plan

• Standard Business Plan Outline -- page 2.3

Ch 3: Initial Assessment

• Break-even Analysis Table -- page 3.5
• Break-Even Analysis Chart -- page 3.6

Ch 4: Starting a Business

• Simpler Plan Outline -- page 4.10
• Start-up Costs -- page 4.11
• The Start-up Curve and Risk to Investment -- page 4.12
• Successful Service Start-up -- page 4.12
• Successful Product Start-up -- page 4.12
• Failed Product Start-up -- page 4.12

Tell Your Story

Ch 6: Describe Your Company

• Past Performance Table -- page 6.5
• Start-up Requirements Table -- page 6.6
• Start-up Funding Table -- page 6.9

Ch 8: Management Team

• Standard Personnel Plan Table -- page 8.4
• Detailed Personnel Plan Table -- page 8.5
• Headcount-based Personnel Plan Table -- page 8.6

Gathering Information

Ch 9: The Business You're In

• Searching with Google -- page 9.5
• Searching with Yahoo! -- page 9.5
• www.bplans.com -- page 9.6
• www.paloalto.com -- page 9.7
• Small Business Administration website -- page 9.8

Ch 10: Know Your Market

• SRI-VALS Psychographics -- page 10.5

Forecasting

Ch 11: Forecasting Your Sales

• Value-based Sales Forecast Table -- page 11.1
• Units-based Sales Forecast Table -- page 11.2
• Units-based Costs of Sales Table -- page 11.3
• Monthly Sales Chart -- page 11.4
• Annual Sales Chart -- page 11.5

Ch 12: Your Target Market Forecast

• Market Analysis Pie Chart -- page 12.1
• Market Analysis Table -- page 12.2

Ch 13: Expense Budget

• Simple Expense Budget Table -- page 13.1
• Standard Profit and Loss Statement -- page 13.4
• Milestones Table -- page 13.5

Financial Analysis

Ch 14: About Business Numbers

• Simple Case Starting Point -- page 14.6
• One Widget Sold -- page 14.6
• Now With Three Widgets Sold -- page 14.6
• Selling on Credit -- page 14.7
• Buying on Credit -- page 14.7
• Numbers Mount Up -- page 14.8
• Working Capital -- page 14.8
• The Cash Case Starts -- page 14.9
• Changing Collection Days -- page 14.10
• Changing Inventory -- page 14.11
• Logic of Business Statements -- page 14.12

Ch 15: The Bottom Line

• Standard Profit and Loss Statement -- page 15.1
• Detailed Profit and Loss Statement -- page 15.3

Ch 16: Cash is King

• Basic Cash Plan -- page 16.1
• Sample Case Starting Income Statement -- page 16.2
• Sample Case Starting Balance -- page 16.2
• Sample Case Cash Received -- page 16.3
• Sample Case Receivables Detail -- page 16.4
• Sample Case Importance of Collections -- page 16.4
• Sample Case Cash Spent -- page 16.6
• Sample Case Payment Details -- page 16.6
• Sample Case Estimating Inventory -- page 16.8
• Calculating the Cash Balance -- page 16.9
• Indirect Method Produces Sources and Uses of Cash -- page 16.10
• Cash Flow Relates to Balance Sheet -- page 16.12
• Principal Payments Function -- page 16.15

Ch 17: Finish the Financials

• Balance Sheet Table -- page 17.1
• Standard Industry Ratio Analysis -- page 17.2
• Profitability Ratios -- page 17.3
• Activity Ratios -- page 17.4
• Debt Ratios -- page 17.4
• Liquidity Ratios -- page 17.5
• Additional Common Ratios -- 17.5
• Break-even Assumptions table -- 17.6
• Break-even Chart -- 17.6

Strategy and Tactics

Ch 18: Strategy is Focus

• The Strategy Pyramid -- page 18.2
• Value-Based Marketing Framework -- page 18.4

Ch 19: Make it Real

• Milestones Table -- page 19.1

Ch 20: Plan for Implementation

• Implementation Isn't Automatic -- page 20.1
• Beginning Sales Plan -- page 20.3
• Actual Sales Results -- page 20.3
• Sales Variance -- page 20.4
• Adjusted Sales Plan -- page 20.5
• Planned Profit and Loss -- page 20.6
• Actual Profit and Loss Results -- page 20.7
• Profit and Loss Variance -- page 20.8

Following Up

Ch 22: Getting Financed

• Net Present Value -- page 22.11
• Internal Rate of Return -- page 22.12
• Investment Analysis -- page 22.13
• Investment Offering -- page 22.14
• Offering Without Dilution -- page 22.14
• Details of Dilution -- page 22.15

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Copyright © Timothy J. Berry, 2006. All rights reserved.